Digitally Enabling Social-Emotional Learning Experiences

I conducted UX research and developed digital solutions to streamline booking coordination for The Big Issue workshops. Additionally, I designed a mobile app tailored for high school students, engaging them in scavenger hunt challenges that promote empathy and awareness of the homeless community.

Client

The Big Issue Australia

My Role

UX Researcher

duration

8 weeks
The background

What is The Big City Search?

The Big Issue is renowned for its street magazine, sold by vendors facing homelessness and disadvantage, offering them a way to earn income and regain independence.

The Big City Search is a supplementary activity to their workshops for secondary schools across Sydney and Melbourne. Through a scavenger hunt format, students face challenges related to homelessness, fostering empathy and a deeper understanding of the struggles experienced by marginalised communities as they navigate the city.

the problem

Revenue from magazine sales impacted by reduced foot-traffic in the city with rising popularity of working from home conditions

Diversification was required to sustain support and work opportunities for The Big Issue's stakeholders. They aimed to leverage other initiatives such as The Big City Search to help close this gap.

key Research objective

What we wanted to uncover

Would digitising The Big City Search enhance participants' experiences and drive broader adoption, leading to more bookings and increased revenue?

methodology

How I approached this project

Image of my methodology for this research project
Key insights

The discovery research uncovered...

I conducted desktop research, comparator analysis, interviews and surveys to develop our understanding of out potential customers base.

1

Competitive Advantage

The Big Issue stands alone in offering an empathy-building scavenger hunt, with no competitors providing a digital experience—an opportunity to lead in this space.

2

Teachers Are Time Poor

They are juggling various challenges with students such as behavioral issues, diverse learning styles, mental health, classroom engagement, and extracurricular coordination.

3

Student engagement and buy-in is an ongoing challenge

Students seek learning incentives, prompting teachers to prioritise game-based learning to boost engagement and meaningful experiences.

4

Digital & paper-based learning are both equally effective

Teachers balance the benefits and drawbacks of digital tools, weighing visual engagement against distractions. Most favour a combination of both methods.

5

Documentation hindering teacher-led excursions

Excessive paperwork and stringent risk assessments deter teachers from organising excursions, leading many to forgo them altogether.

6

80% of participants responded in the affirmative.

shifting the focus

The existing paper-based model wasn't the real barrier to broader adoption - so going digital alone wouldn't solve the problem

Diagram demonstrating the real barrier to program adoption
taking it to the next level

What if The Big City Search went completely digital?

product goals & risks

Staying focused on outcomes that align with product goals while mitigating risk

Diagram showing product goals and risks from perspective of The Big Issue team and The Big City Search participants
User stories

Designing for each key stakeholder/end user

I conducted desktop research, comparator analysis, interviews and surveys to develop our understanding of out potential customers base.

The High School Teacher

Wants: an online platform

So that: they can easily plan and coordinate an excursion activity that is safe for their students

The High School Student

Wants: an activity/experience

So that: they can feel incentivised to learn and build empathy in an engaging way

The Administrator at The Big Issue

Wants: a centralised platform

So that: they can streamline and reduce manual work around admin processes and tasks

The Lived Experience Speaker at The Big Issue

Wants: a platform

So that: they can manage their scheduling and prepare for workshops

6

80% of participants responded in the affirmative.

The digital touchpoints

What the solution could look like for each end user

Improving the existing online booking request form

A centralised booking management portal - teacher facing

A centralised booking management portal - The Big Issue administrator facing

A centralised booking management portal - Lived experience speaker facing

Turning The Big City Search into a mobile app

The impact

The importance of this UX research

next steps

Where to from here?

Conduct further research:
Interview and survey a larger sample of past participants from The Big City Search, and conduct contextual research on excursion planning processes.

Review with stakeholders: Secure buy-in and alignment with organisational goals and objectives before advancing to further exploration of potential solutions.

User testing: Consult with designers, developers/engineers to assess feasibiilty (costs, risks, timelines) before investing in prototyping a digital solution for usability testing.

retrospective

What I'd do differently

Recruit a larger sample size with past participants of The Big City Search to diversify insights around the experience.

Further refine questions in user interviews and surveys to enrich research and uncover further insights.

Explore other tools/techniques for data analysis and synthesis to potentially uncover other patterns or themes.